Bird, Drayton
Commonsense Direct and Digital Marketing
- ISBN 13:
- 9780749447601
- author:
- Bird, Drayton
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2007
- Pages:
- 434
- Dimensions:
- 24.59 x 19 x 2.64 centimetres (0
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Drayton Bird's guide to direct and digital marketing is a trusted authority in the field, offering a no-nonsense approach to effective marketing strategies. The latest edition builds on its predecessor, incorporating the latest developments in digital marketing to provide a comprehensive framework for success.
From simple letter campaigns to sophisticated web-based initiatives, this book provides the tools, techniques, and structure needed to produce profitable marketing across the direct marketing spectrum. Whether you're a junior marketer or senior manager, it offers an energising insight into the techniques behind successful direct marketing campaigns.
With its engaging style and focus on practical execution, this book is an essential resource for anyone involved in direct marketing. It provides the structure for success and gives you the confidence to produce effective marketing campaigns that drive results.
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