Jim Blythe
CIM Coursebook Marketing Essentials
- ISBN 13:
- 9780080966243
- author:
- Jim Blythe
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2010
- Pages:
- 186
- Dimensions:
- 24 x 18.6 x 1.2 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Marketing Management, Sales & marketing, Sales & marketing management, Business/Economics, Business, Finance & Law, Sales, Marketing, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Ge
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing Essentials provides a comprehensive guide to marketing principles and practices. Written by Jim Blythe, this book is designed to help students understand the complexities of marketing and make immediate use of their knowledge and skills.
With its practical application of theories and concepts, along with relevant examples and case studies, Marketing Essentials aims to support learning and understanding as you progress through your studies. The book's structure and content are carefully crafted in collaboration with industry experts to match the syllabus and learning outcomes of marketing qualifications.
As a study guide endorsed by The Chartered Institute of Marketing (CIM), Marketing Essentials offers a range of features, including key information, case studies, study tips, activities, definitions, questions, and summaries to support your understanding of marketing theory.
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