Fill
CIM Coursebook Marketing Communications (CIM Coursebook)
- ISBN 13:
- 9780750689670
- author:
- Fill
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2008
- Pages:
- 240
- Dimensions:
- 174 mm X 246 mm
- Genre:
- Business, Finance & Law
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing Communications is a comprehensive guide to understanding and applying marketing theories and concepts. Designed in collaboration with the Chartered Institute of Marketing (CIM), these official CIM Coursebooks provide expert knowledge and practical application, making them an essential resource for students and professionals alike.
With a focus on case studies, study tips, and activities, this book helps readers make immediate use of their knowledge and skills gained from marketing qualifications. The new student-friendly format features full colour and easy-to-locate key information, ensuring that you can quickly find the support you need to test your learning and understanding.
As a valuable study aid and examination preparation tool, Marketing Communications is endorsed by the CIM and carefully structured to match the syllabus. This means that all content has been reviewed and approved by the Chartered Institute of Marketing, providing you with a reliable and authoritative resource for marketing communications.
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