Luck, Diana

CIM Coursebook Assessing the Marketing Environment

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ISBN 13:: 9780080966229
author:: Luck, Diana
format:: Paperback
publisher:: A Butterworth-Heinemann Title
language:: English
Publication Year:: 2010
Pages:: 232
Dimensions:: 24 x 18.6 x 1.4 cm
Genre:: Business & Economics / Marketing / General
Condition:: New
Availability:: Item usually sent within 10 working days

£50.23

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Description

Description

Assessing the Marketing Environment by Diana Luck is a comprehensive guide to understanding the complexities of marketing. Written in collaboration with the Chartered Institute of Marketing (CIM), this official CIM Coursebook provides a structured approach to learning and applying marketing theories and concepts. With its new student-friendly format, this full-colour book is packed with case studies, study tips, activities, and definitions to support and test your understanding of marketing theory. The CIM-approved content ensures that the information is accurate and relevant to professional marketing qualifications. This book is designed to be a valuable resource for students and professionals looking to develop their knowledge and skills in marketing.

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