Carvill, Michelle
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
- ISBN 13:
- 9781399411257
- author:
- Carvill, Michelle
- format:
- Hardback
- publisher:
- Bloomsbury Business
- language:
- English
- Publication Year:
- 2016
- Pages:
- 288
- Dimensions:
- 23.4 x 15.3 x 2.5 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Can Marketing Save the Planet? offers a comprehensive guide to sustainable marketing practices. In today's fast-paced world, social and environmental issues are increasingly being prioritised by businesses and marketers alike. This book provides 101 practical solutions from the world of marketing to help drive positive impact. From high-profile environmental challenges to everyday business decisions, this guide covers the main priorities that companies should consider. It also offers a realistic approach to making marketing a force for good, even in the age of consumerism. With its expert advice and directory of actionable tips, Can Marketing Save the Planet? is an essential resource for marketers looking to make a positive difference. By exploring the latest trends and best practices in sustainable marketing, this book provides a valuable toolkit for businesses and individuals seeking to create a more environmentally-friendly marketing strategy.
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