Perkin, Neil
Building the Agile Business through Digital Transformation
- ISBN 13:
- 9781789666533
- author:
- Perkin, Neil
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 336
- Dimensions:
- 23.5 x 15.5 x 2 centimeters (0.5
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building the Agile Business Through Digital Transformation by Neil Perkin and Peter Abraham is a comprehensive guide to transforming businesses in a digital-enabled world. It offers practical advice and real-life insights from leading organizations, including AirBnb, online marketplace, and Google, to help managers and leaders create a culture that supports lasting change through digital transformation. This revised second edition of the book includes new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. With its focus on embedding innovation and developing talent, the book provides essential guidance for businesses looking to become agile and digital native. By exploring the steps needed to become truly agile, this book helps organizations overcome traditional thinking and outdated strategies, and achieve competitive advantage in a rapidly changing digital landscape.