Coleman, Darren
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance
- ISBN 13:
- 9780749481568
- author:
- Coleman, Darren
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 296
- Dimensions:
- 23.5 x 15.5 x 1.5 centimetres (0
- Genre:
- Business, Marketing, Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance by Darren Coleman provides a step-by-step guide to creating tailored brand experiences that drive engagement and improve performance. By structuring the process around The Brand Experience Blueprint, this book offers tried-and-tested tools, templates, and informed research to help managers and executives craft relevant experiences that consumers will love. In an increasingly competitive market, retaining long-term relevance is crucial for organizational success. Research shows that consumers are driven by emotion, and positive brand experiences have the power to drive engagement. This guide helps you create effective brand experiences based on expert insight and real-world examples, providing a practical approach to improving brand performance. With its digestible format and anecdotal style, Building Brand Experiences is an essential resource for anyone looking to improve their brand's relevance and drive results.
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