Romaniuk, Jenni
Building Distinctive Brand Assets
- ISBN 13:
- 9780190311506
- author:
- Romaniuk, Jenni
- format:
- HardBack
- publisher:
- Oxford University Press, USA
- language:
- English
- Publication Year:
- 2018
- Pages:
- 248
- Dimensions:
- 23.37 x 16 x 1.78 centimetres (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building Distinctive Brand Assets is a comprehensive guide for anyone looking to establish a strong brand identity. It provides a long-term strategy for creating and managing distinctive brand assets, including logos, fonts, and colour schemes. The book is divided into three sections, covering the processes involved in brand asset creation, implementation, and ongoing management. The first section focuses on strategy, exploring how distinctive assets are created and their role in building brand equity. The second section delves into measurement approaches, helping readers understand and interpret key metrics. By understanding how to set up a Distinctive Asset management system, readers can identify potential threats to their brand before they become major issues. This practical guide is ideal for anyone looking to build and protect a strong brand identity.
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