Worstell, Dr Robert C
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
- ISBN 13:
- 9781393199120
- author:
- Worstell, Dr Robert C
- format:
- Paperback
- publisher:
- Draft2digital
- language:
- English
- Publication Year:
- 2018
- Pages:
- 192
- Dimensions:
- 21.6 x 14 x 1.1 centimetres (0.2
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Eugene M. Schwartz' groundbreaking work on copywriting has been a closely guarded secret for generations. Now, a new guide is available to unlock the secrets of his success. Breakthrough Copywriter 2.0 offers a unique opportunity to learn from one of the most successful copywriters in advertising history. This book provides a precise analysis of Schwartz' classic text, combined with notes from his lectures, to help you create ads that sell your products at the expense of your competition. You'll discover how to identify the roles your customer really wants to play, align these with your product, and control your ad-copy viewers to achieve success. By reading this guide, you can learn how to duplicate Schwartz' success with your own copywriting, and start making millions with your advertising efforts.
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