Jones, Robert
Branding
- ISBN 13:
- 9780198749912
- author:
- Jones, Robert
- format:
- Paperback
- publisher:
- Oxford University Press
- language:
- English
- Publication Year:
- 2017
- Pages:
- 160
- Dimensions:
- 17.4 x 11.1 x 1.1 centimetres (0
- Genre:
- 17.4 x 11.1 x 1.1 centimetres (0, Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Branding: A Very Short Introduction by Robert Jones The power of branding is undeniable. From iconic names like Coca-Cola and Nike to everyday products and services, brands are ubiquitous in our lives. With over 3,500 brand messages exposed to us daily, it's no wonder that brands have become an integral part of modern commerce. This book explores the concept of branding, examining its potency as a commercial, social, and cultural force. Jones considers various types of brands, including products, services, artistic properties, companies, charities, sports clubs, and political parties, and delves into both the positive and negative aspects of branding. The author also discusses the business of branding, questioning whether this concept has a long future ahead. A concise and insightful guide to understanding the world of branding, this book is part of Oxford University Press's Very Short Introductions series, which offers expert analysis and engaging perspectives on a wide range of subjects.
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