Johnson, Matt
Branding that Means Business: Economist Edge: books that give you the edge (Economist Edge)
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- ISBN 13:
- 9781788168663
- author:
- Johnson, Matt
- format:
- Paperback / softback
- publisher:
- Economist Books
- language:
- English
- Pages:
- 240
- Dimensions:
- 19.8 x 12.8 x 2.2 centimetres (0
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Branding That Means Business is the latest addition to the Economist Edge series. In this book, Matt Johnson and Tessa Misiaszek explore how brands can create enduring bonds with customers and markets in today's social influence landscape.
The authors examine the key principles of effective branding in the post-digital age, providing practical advice for businesses looking to stay ahead of the curve.
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