Marr, Bernard
Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence
- ISBN 13:
- 9781398602588
- author:
- Marr, Bernard
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 272
- Dimensions:
- 23.5 x 15.5 x 1.5 centimeters (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Data Strategy: Harnessing the Power of Big Data to Revolutionize Your Business In today's digital economy, data is no longer just an asset - it's a strategic advantage. Bernard Marr, a leading expert in data and analytics, shares his insights on how to collect, use, and manage data to drive business success. From small organizations to tech giants, data has the potential to transform any business. This book provides the tools and strategies needed to thrive in a data-driven world, with practical examples and case studies to illustrate key concepts. Now updated for its second edition, Data Strategy offers expert guidance on understanding your customers and markets, providing intelligent services and products that meet their needs.
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