Todd Zenger

Beyond Competitive Advantage

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ISBN 13:
9781633690004
author:
Todd Zenger
format:
HardBack
publisher:
Harvard Business Review Press
language:
English
Publication Year:
2016
Pages:
256
Dimensions:
15.2 x 2.3 x 23.6 cm
Genre:
Business, Finance & Law, Management, Management Skills, Todd Zenger,Beyond Competitive Advantage,Harvard Business Review Press,1633690008,Management & Business: General,Management,Business & Economics,Business / Economics / Finance,Business/Economics
Condition:
New
Availability:
Item usually sent within 10 working days
£19.76

Out of stock

Description

A corporate theory provides a guiding framework for companies to create value and outperform market expectations. In "Beyond Competitive Advantage", strategy professor Todd Zenger explains what makes a great corporate theory and how it can help managers and executives navigate the challenges of sustaining growth and creating value. Investors are not interested in history, but rather in unexpected surprises that demonstrate a company's ability to deliver new value. A competitive advantage alone is insufficient; instead, companies need to create multiple advantages that drive growth and exceed market expectations. This book provides a framework for understanding these tensions and trade-offs, helping readers develop a corporate theory that guides their decisions about strategy, investments, and activities. By applying the principles outlined in "Beyond Competitive Advantage", managers and executives can better navigate the complexities of sustaining value and creating growth in today's fast-paced business environment.

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