Chris Laszlo , Nadya Zhexembayeva
Embedded Sustainability: The Next Big Competitive Advantage
- ISBN 13:
- 9781906093587
- author:
- Chris Laszlo , Nadya Zhexembayeva
- format:
- HardBack
- publisher:
- Greenleaf Publishing
- language:
- English
- Publication Year:
- 2011
- Pages:
- 224
- Dimensions:
- 15.9 x 2.2 x 24.1 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Embedded Sustainability: A New Approach to Creating Value for Both Business and Society. Companies have long mastered the art of meeting shareholder value demands, but creating stakeholder value through traditional approaches like CSR and philanthropy often comes at a cost. What if sustainability could be embedded into the very core of an organization, without compromising its performance? This book explores how companies can better leverage global challenges to drive enduring profit and sustained growth. Authors Chris Laszlo and Nadya Zhexembayeva introduce the concept of embedded sustainability, which involves incorporating environmental, health, and social value into the product life-cycle with no trade-off in price or quality. By doing so, businesses can create a new competitive advantage that benefits both themselves and society.
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