Daniel Marburger
How Strong Is Your Firm's Competitive Advantage?
- ISBN 13:
- 9781606493793
- author:
- Daniel Marburger
- format:
- Paperback
- publisher:
- Business Expert Press
- language:
- English
- Publication Year:
- 2013
- Pages:
- 140
- Dimensions:
- 153 mm X 230 mm
- Genre:
- Business ; Economics
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding Competitive Advantage in Business The competitive marketplace is often characterised by a constant influx of new entrants and innovations. As a result, firms face downward pressure on both price and profitability. To make better decisions and learn more about the Five Forces Model, which identifies characteristics that can help insulate a firm from competitive forces, this book provides practical insights. Written for managers with no background in economics, the book brings microeconomic theory into the business world rather than the other way around. The author's focus is on expounding on microeconomic theory that has practical application, making it easier to apply in the office. By understanding the Five Forces Model and its implications, businesses can make informed decisions about their competitive advantage and stay ahead in the market.
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