Romaniuk, Jenni (International Director, International Director,
Better Brand Health
- ISBN 13:
- 9780190340902
- author:
- Romaniuk, Jenni (International Director, International Director,
- format:
- Hardback
- publisher:
- Oxford University Press Australia
- language:
- English
- Publication Year:
- 2023
- Pages:
- 320
- Dimensions:
- 23.4 x 16.1 x 1.8 centimetres (0
- Genre:
- Nonfiction, Education, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Brand health tracking is a crucial source of insights into brand performance and strategy. However, many existing trackers were designed before the principles outlined in "How Brands Grow" and therefore lack relevance for modern marketers.
This book brings together Jenni Romaniuk's decade-long research on brand health tracking with the expertise of the Ehrenberg-Bass Institutes to provide a comprehensive guide to designing an evidence-based brand health tracking instrument. By combining this research with practical advice, readers will learn how to get the most out of their data and inform their recommendations.
With its focus on providing actionable insights for marketers, "Better Brand Health Measures and Metrics for a How Brands Grow World" is a valuable resource for anyone looking to improve their brand's performance and strategy.
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