Hall, Simon

Innovative B2B Marketing: New Models, Processes and Theory

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ISBN 13:: 9781398604766
author:: Hall, Simon
format:: Paperback / softback
publisher:: Kogan Page Ltd
language:: English
Publication Year:: 2022
Pages:: 376
Dimensions:: 23.5 x 15.6 x 2.1 centimetres (0
Genre:: Business, Marketing, General,
Condition:: New
Availability:: Item usually sent within 10 working days

£29.15

Current Stock: 5

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Description

Description

Innovative B2B Marketing: New Models, Processes and Theory by Simon Hall is a comprehensive guide to navigating the digital era in business-to-business marketing. With its updated second edition, this book provides marketers with the latest approaches, models, and solutions for effective B2B marketing.

Featuring real-life examples from diverse sectors, including marine, information technology, and pharmaceuticals, as well as insights from key B2B marketing forums and associations, this book offers practical advice on topics such as customer attrition, partnership marketing, lead nurturing, influencer marketing, and understanding millennial customers.

Supplemented by online resources, including case studies, web links to videos and articles, and presentation slides with models and templates, Innovative B2B Marketing is an invaluable resource for marketers seeking to stay ahead in the fast-paced world of business-to-business marketing.

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