Newman, Martin
100 Practical Ways to Improve Customer Experience
- ISBN 13:
- 9780749482671
- author:
- Newman, Martin
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 304
- Dimensions:
- 23.5 x 15 x 1.5 centimetres (0.4
- Genre:
- 23.39 x 15.6 x 2.11 centimetres, Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Transform your business by putting the customer at its heart. 100 Practical Ways to Improve Customer Experience offers a wealth of practical tips and tools for implementing customer-focused marketing strategies across every stage of the customer journey.
By prioritising the customer, you can identify areas for improvement and implement relevant changes throughout your value chain. This book is particularly useful for multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive, which are facing significant disruption from trendsetting brands.
Featuring case studies packed with practical examples, this book is a valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimise mobile apps.
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