Bayan, Richard
Words that Sell, revised and expanded edition
- ISBN 13:
- 9780071467858
- author:
- Bayan, Richard
- format:
- Paperback
- publisher:
- McGraw-Hill Professional
- language:
- English
- Publication Year:
- 2006
- Pages:
- 160
- Dimensions:
- 21.8 x 0.8 x 22.1 centimetres (0
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Words That Sell: A Comprehensive Guide to Persuasive Language for Business. This revised and expanded edition of Words That Sell provides over 6,000 words and phrases to help you craft compelling copy that drives sales. From authentic to zesty, the book offers 57 alternatives to common expressions, as well as 76 synonyms for appealing words and over 100 variations on "exciting". With more than 75 lists of powerful and persuasive words and phrases, including 21 new additions, this edition is packed with inspiration-on-demand for busy professionals. The book also covers basic copywriting techniques, helpful lists of commonly misspelled words, and strategies to seal the deal.
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