Deci, Edward
Why We Do What We Do
- ISBN 13:
- 9780140255263
- author:
- Deci, Edward
- format:
- Paperback
- publisher:
- Penguin Books
- language:
- English
- Publication Year:
- 1997
- Pages:
- 240
- Dimensions:
- 12.7 x 1.02 x 19.56 centimetres
- Genre:
- Philosophy
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
Understanding self-motivation is key to unlocking our full potential. Psychologist Edward L. Deci challenges traditional thinking on motivation, arguing that rewarding people for their actions can actually work against performance.
Instead, Deci suggests that supporting individuals' sense of autonomy is the most effective way to motivate them. By explaining the reasons behind a task and giving people the freedom to take ownership, we can stimulate interest and commitment. This approach may seem counterintuitive, but it's one that has been shown to be more successful in the long run.
This insightful book offers a thought-provoking exploration of how we can create conditions that encourage people to motivate themselves. With its practical advice and engaging ideas, "Why We Do What We Do" is a valuable resource for anyone looking to improve their own motivation or support others in achieving their goals.
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