Brilliant, Heather
Why Moats Matter: The Morningstar Approach to Stock Investing
- ISBN 13:
- 9781118760239
- author:
- Brilliant, Heather
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2014
- Pages:
- 240
- Dimensions:
- 23.6 x 16 x 2.2 cm
- Genre:
- Business, Finance & Law, Accounting, ,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Why Moats Matter: The Morningstar Approach to Stock Investing
This comprehensive guide explains the investment approach used by Morningstar, Inc., and includes a free trial to Morningstar's Research. The book focuses on identifying economic moats, or sustainable competitive advantages, which protect companies from competitors and can lead to high returns on capital.
By understanding the five sources of competitive advantage - cost advantage, intangible assets, switching costs, efficient scale, and network effect - investors can find great companies with a strong competitive edge. The book also provides guidance on how to find these companies at a great price, and how to think like an owner, not a trader, to achieve successful long-term investing.
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