Feldwick, Paul
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
- ISBN 13:
- 9781800462526
- author:
- Feldwick, Paul
- format:
- Paperback / softback
- publisher:
- Matador
- language:
- English
- Publication Year:
- 2021
- Pages:
- 264
- Dimensions:
- 21.6 x 14 x 1.3 centimeters (0.3
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Why Does the Pedlar Sing? What Creativity Really Means in Advertising by Paul Feldwick The art of selling and entertainment has been intertwined throughout history, from medieval pedlars to modern-day celebrities launching their own brands. This connection is rooted in our understanding of psychological and sociological factors that drive consumer behavior. Despite this, the advertising industry often neglects its links with popular culture, relying on outdated notions of rationality and logic. As a result, evidence suggests that today's advertising is less effective than ever before. However, it's not too late to reverse this trend. By rediscovering why creativity matters in advertising, advertisers and agencies can make their marketing more engaging, memorable, and successful. This book offers valuable insights into the power of popular culture in advertising. By reading "Why Does the Pedlar Sing?", you'll gain a deeper understanding of how to appeal to your audience and build effective brands.
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