Whittington, Richard
What is Strategy and Does it Matter?
- ISBN 13:
- 9781861523778
- author:
- Whittington, Richard
- format:
- Paperback
- publisher:
- Cengage Learning EMEA
- language:
- English
- Publication Year:
- 2000
- Pages:
- 151
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Richard Whittington challenges the basic assumptions of management orthodoxy in this revised edition of his book. By applying four basic theoretical approaches to strategy-making, he demonstrates the practical implications of different theories with many examples.
The new edition is fully updated to cover the latest issues in strategy, including expanded coverage of the resource-based and knowledge-based views of the firm. It also features new examples from international, service, and e-business sectors, making it a valuable resource for students and professionals alike.
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