Paul Hekkert, Matthijs van Dijk
ViP Vision in Design: A Guidebook for Innovators
- ISBN 13:
- 9789063693718
- author:
- Paul Hekkert, Matthijs van Dijk
- format:
- Paperback
- publisher:
- Bis Publishers
- language:
- English
- Publication Year:
- 2014
- Pages:
- 336
- Dimensions:
- 24.1 x 16.5 x 3.1 cm
- Genre:
- Science & Nature, Engineering & Technology, Engineering Skills & Design
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Vision in Product Design (ViP) is a new approach to formulating a vision for innovative products. This guidebook brings together 15 years of knowledge, practice and research from design practitioners and educators Paul Hekkert and Matthijs Dijk van.
The book offers a rich array of narratives, cases, literature and creative materials, as well as illustrations like models and pictures, to help readers understand ViP. It strikes a balance between structuring the design process and allowing designers to express themselves fully. This approach is both a method and a design philosophy, making it a valuable resource for students in design education and design practitioners alike.
ViP provides concepts for discussion, helps avoid common design mistakes, and serves as a reference manual for structuring design activities. With its unique blend of practical advice and theoretical insights, this guidebook is an essential tool for anyone looking to develop their product design skills.
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