Harhut, Nancy
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- ISBN 13:
- 9781398606487
- author:
- Harhut, Nancy
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 288
- Dimensions:
- 23.5 x 15.6 x 1.5 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Boost your marketing efforts with the power of behavioral science. This step-by-step guide shows how to harness hardwired consumer behavior and instinctive responses to increase engagement, response rates and the ROI of marketing initiatives.
Using Behavioral Science in Marketing reveals how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Practical examples from leading brands like AT&T, Apple, Spotify and The Wall Street Journal illustrate the effectiveness of these approaches.
Get expert advice on how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles. Downloadable checklists and an interactive template are included to help you put these strategies into practice.
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