Vallaeys, Frederick
Unlevel the Playing Field: The Biggest Mindshift in PPC History
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- ISBN 13:
- 9781544523330
- author:
- Vallaeys, Frederick
- format:
- Paperback
- publisher:
- Modern Marketing Masters
- language:
- English
- Publication Year:
- 2022
- Pages:
- 262
- Dimensions:
- 21.6 x 14 x 1.5 centimetres (0.3
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Automation layering is key to standing out in today's digital marketing landscape. In "Unlevel the Playing Field", Frederick Vallaeys reveals how to combine human creativity and machine efficiency to create winning digital marketing programs.
This follow-up to his previous work dives into three key areas of search marketing: bidding, targeting, and messaging, illustrating how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself with a new path to increased sales, improved returns, and making ad platforms work for you.
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