Iqbal, Majid
Thinking in Services: Encoding and Expressing Strategy through Design
- ISBN 13:
- 9789063694890
- author:
- Iqbal, Majid
- format:
- Hardback
- publisher:
- BIS Publishers B.V.
- language:
- English
- Publication Year:
- 2018
- Pages:
- 296
- Dimensions:
- 23 x 17 centimetres (0.30 kg)
- Genre:
- Business, Economics, General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Thinking in Services: Uncovering the Design of Service Failures and Successes This book reveals the surprising design of services through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth, providing the principles for implementing strategy through design. By exploring the internal structure or 'DNA' of services, Majid Iqbal sheds light on what makes them tick - and why they often fail in unexpected ways. This insightful guide is essential reading for anyone looking to deepen their understanding of services and improve their design. With its accessible approach and practical advice, this book offers a valuable resource for professionals and students alike seeking to develop their skills in service design and strategy.
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