Godin, Seth
This is Marketing: You Can't Be Seen Until You Learn To See
- ISBN 13:
- 9780241370148
- author:
- Godin, Seth
- format:
- Paperback / softback
- publisher:
- Portfolio Penguin
- language:
- English
- Publication Year:
- 2018
- Pages:
- 288
- Dimensions:
- 23.4 x 15.3 x 2.1 centimetres (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
This is Marketing: A New Approach to the Way You Think About Your Business
Seth Godin, a renowned expert in marketing and entrepreneurship, shares his core marketing wisdom in this accessible and timeless guide. At its heart is a big idea: great marketers don't use consumers to solve their company's problem, but rather use marketing to solve other people's problems.
This book teaches you how to identify your target audience, build trust and permission, and create a marketing approach that is grounded in empathy, generosity, and emotional labour. It's a fresh perspective on marketing that will help you stop wasting money on tactics that don't work and start making a real difference.
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