Ogilvy, David
The Unpublished David Ogilvy
- ISBN 13:
- 9781781250877
- author:
- Ogilvy, David
- format:
- Paperback
- publisher:
- Profile Books
- language:
- English
- Publication Year:
- 2012
- Pages:
- 192
- Dimensions:
- 21.4 x 13.4 x 1.8 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Advertising
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Unpublished David Ogilvy offers a unique insight into the life and work of one of advertising's most influential figures. This collection of public and private communications, compiled by Ogilvy's family and colleagues as a 75th birthday present, showcases his career-spanning wisdom on salesmanship, management, creativity, and more. Ogilvy's writing is characterised by its crisp prose and incisive look at business subjects, making this book a valuable resource for anyone interested in the world of advertising. With contributions that range from carefully prepared lectures to private jokes shared with friends, Ogilvy's words underpin the importance of imagination and unorthodox thinking. First published 25 years ago, The Unpublished David Ogilvy remains a business book unlike any other, offering a fresh perspective on key subjects.
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