Malcolm Gladwell
The Tipping Point
- ISBN 13:
- 9780316316965
- author:
- Malcolm Gladwell
- format:
- Hardcover
- publisher:
- Little, Brown & Company
- language:
- English
- Publication Year:
- 2000
- Pages:
- 279
- Genre:
- Advertising Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a groundbreaking exploration of the science behind viral trends in business, marketing and human behavior. It reveals how a single event or idea can spread rapidly, often with profound consequences. Malcolm Gladwell examines the concept of the tipping point, where an idea or trend crosses a threshold and becomes unstoppable. He shows how this phenomenon affects everything from fashion to crime rates, and how it can be understood by looking at it as an epidemic. The book offers fresh insights into the way ideas and products spread, and how they can be influenced by key individuals who are able to connect with others. By applying his unique perspective, Gladwell sheds new light on a fascinating idea that challenges our understanding of the world around us.
Related Products
Related Products
Tipping Point
Clarke, Michael
Tipping Point: The End Is Here
Evans, Jimmy
What's Next? Preparing for the Rapture (Tipping Point)
Evans, Jimmy
Our Conscious Tipping Point: The transcendent awakening of humanity
Turner, Dr Lisa
The Tipping Point: How Little Things Canmake a Big Difference
Malcolm Gladwell