Malcolm Gladwell
The Tipping Point: How Little Things Can Make a Difference
- ISBN 13:
- 9780316346627
- author:
- Malcolm Gladwell
- format:
- Paperback
- publisher:
- Little, Brown & Company
- language:
- English
- Publication Year:
- 2002
- Pages:
- 301
- Genre:
- Social Psychology Textbook
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Tipping Point: How Little Things Can Make a Big Difference in Business, Marketing and Human Behavior. Malcolm Gladwell explores the fascinating phenomenon of how ideas, trends and social behaviors can spread rapidly. He reveals that even small changes can have a significant impact, such as a single person starting an epidemic or a targeted push causing a sudden change in behavior. This book examines the tipping point - that moment when an idea crosses a threshold and spreads like wildfire. By understanding the science behind viral trends, Gladwell sheds light on how businesses and individuals can harness this power to achieve success. With engaging storytelling and insightful analysis, The Tipping Point is a thought-provoking read for anyone interested in marketing, social psychology or human behavior.
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