Hoffeld, David
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- ISBN 13:
- 9780143129332
- author:
- Hoffeld, David
- format:
- Paperback / softback
- publisher:
- J.P.Tarcher,U.S./Perigee Bks.,U.S.
- language:
- English
- Publication Year:
- 2022
- Pages:
- 288
- Dimensions:
- 21 x 14 centimetres (0.31 kg)
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The Science of Selling: Proven Strategies for Success Unlock the power of your sales pitches with a scientifically-backed approach. David Hoffeld's expert guidance shows you how to align your sales techniques with the way our brains naturally form buying decisions, leading to increased sales success. By blending cutting-edge research in social psychology, neuroscience, and behavioral economics, Hoffeld provides evidence-based advice on how to engage buyers' emotions, ask effective questions, and overcome objections. Discover the underlying causes of objections and learn how to neutralize them, as well as how to create positive influence and reduce the sway of competitors. With practical advice and real-world examples, this book is an essential resource for anyone looking to succeed in today's competitive sales environment.
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