Asbury, Nick

The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out

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ISBN 13:
9781789634488
author:
Asbury, Nick
format:
Paperback
publisher:
The Choir Press
language:
English
Publication Year:
2024
Pages:
248
Dimensions:
20.3 x 12.7 x 1.4 centimetres (0
Genre:
Nonfiction, Social Sciences, Media Studies,
Condition:
New
Availability:
Item usually sent within 5 working days
£16.90

Description

The Road to Hell: How Purposeful Business Leads to Bad Marketing and a Worse World, and How Human Creativity is the Way Out The idea of doing good by doing well has become a guiding principle in business and advertising, but according to author Nick Asbury, this mantra has led to a wave of humourless and hubristic marketing, and a spiral of worse social outcomes. Asbury explores the consequences of this trend, using examples from well-known brands like Bud Light, Patagonia, Cadbury and Unilever. Asbury argues that the pursuit of social purpose has led businesses to overstep their boundaries, neglecting their real ethical responsibilities in the process. In contrast, he makes the case for creativity, cognitive empathy and valuing the human over the corporate. This book is a sharp and entertaining intervention in the debate about purpose and corporate politics, shedding light on how we got here - and where we go next. With 248 pages, this paperback edition offers a compelling and thought-provoking read for anyone interested in business, marketing, and the social impact of corporate decisions.

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