Sax, David
The Revenge of Analog: Real Things and Why They Matter
- ISBN 13:
- 9781610398213
- author:
- Sax, David
- format:
- Paperback
- publisher:
- PublicAffairs,U.S.
- language:
- English
- Publication Year:
- 2017
- Pages:
- 304
- Dimensions:
- 20.83 x 13.72 x 2.29 centimetres
- Genre:
- Business, Entrepreneurship, Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Revenge of Analog Real Things and Why They Matter by David Sax A fascinating exploration of how humans interact with the world around them has emerged from the digital age. Businesses that once seemed outdated are now thriving, thanks to a renewed interest in tangible goods and ideas. From film photography to independent bookstores, and music on vinyl records, David Sax reveals the stories behind these revivals. He shows how entrepreneurs, small business owners, and even big corporations have found success selling real, physical products over digital solutions. This insightful work blends psychology and reportage to demonstrate the limitations of a purely digital life. Sax's findings offer a nuanced understanding of human behavior, highlighting the enduring appeal of the real world outside the digital realm.
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