Baker, Walter L.
The Price Advantage
- ISBN 13:
- 9780470481776
- author:
- Baker, Walter L.
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2010
- Pages:
- 384
- Dimensions:
- 23.2 x 16.2 x 3.4 cm
- Genre:
- Business & Economics / Finance
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Price Advantage provides a comprehensive guide to creating pricing strategies that work in both good economic times and bad. Written by three experts at McKinsey & Company, this second edition offers a practical approach for executives and pricing practitioners looking to identify, capture, and sustain substantial pricing gains. Based on the authors' extensive experience with thousands of companies, this book provides a pragmatic guide through the complex world of pricing. It explores the fundamental role of pricing infrastructure in achieving success and introduces new topics such as software and information products pricing, lifecycle pricing, and custom-configured products pricing. With its engaging and informative content, The Price Advantage puts the essential discipline of pricing into perspective, providing managers with a state-of-the-art approach to analyzing and improving their own pricing strategy and execution.
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