Luca, Michael
The Power of Experiments: Decision Making in a Data-Driven World
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- ISBN 13:
- 9780262542272
- author:
- Luca, Michael
- format:
- Paperback / softback
- publisher:
- MIT Press
- language:
- English
- Publication Year:
- 2021
- Pages:
- 232
- Dimensions:
- 23.4 x 15.2 x 1.3 centimeters (0
- Genre:
- Nonfiction, Social Sciences, Media Studies,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca and Max H. Bazerman
This book explores how experiments are used to inform decision making in various sectors, including technology and government. The authors examine the role of randomized controlled trials in understanding user behavior and influencing outcomes.
From tech companies like Google and Airbnb to governments' efforts to "nudge" behavior, Luca and Bazerman provide insights into the benefits and applications of experiments in a data-driven world.
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