Langhe, Bart de
Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data
- ISBN 13:
- 9781613631713
- author:
- Langhe, Bart de
- format:
- Paperback
- publisher:
- University of Pennsylvania Press
- language:
- English
- Publication Year:
- 2023
- Pages:
- 120
- Dimensions:
- 21.6 x 14 x 0.7 centimetres (0.1
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Companies have more data than ever before, yet many executives struggle to extract real value from it. Decision-Driven Analytics challenges conventional wisdom on data-driven decision-making, arguing that data analyses are often disconnected from the decisions being made. Bart De Langhe and Stefano Puntoni offer a new approach called decision-driven analytics, which involves putting data in the background to make better decisions. This book provides four pillars of decision-driven analytics and guides readers around common mistakes that have held back organizations from using data for impact. By learning how to avoid pitfalls, close the gap between managers and data scientists, enhance the impact of data analytics, think without data, prepare for artificial intelligence's impact, and evaluate costs and benefits, readers can harness the power of data for competitive advantage.
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