Freeman, R. Edward
The Power of And: Responsible Business Without Trade-Offs
- ISBN 13:
- 9780231188500
- author:
- Freeman, R. Edward
- format:
- Hardback
- publisher:
- Columbia University Press
- language:
- English
- Publication Year:
- 2020
- Pages:
- 208
- Dimensions:
- 21.6 x 14 centimetres
- Genre:
- Business,Business Ethics, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Power of And: A New Narrative for Business In today's fast-changing business landscape, traditional views of profit and success are no longer sufficient. Companies around the world are embracing a new approach that prioritizes responsibility and ethics alongside financial gains. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar explore an emerging business model built on five key concepts: purpose-driven decision-making, stakeholder value creation, social embeddedness, human dignity, and holistic integration of business and ethics. By examining real-world examples across companies, industries, and countries, the authors demonstrate that these values can support long-term success even in challenging times. This book presents a conceptual revolution about what it means for business to be responsible, offering a fresh perspective on how companies can thrive while maintaining their integrity.