Mahoney, Peter
The Next Cmo: A Guide to Operational Marketing Excellence
- ISBN 13:
- 9781480894112
- author:
- Mahoney, Peter
- format:
- Paperback / softback
- publisher:
- Archway Publishing
- language:
- English
- Publication Year:
- 2020
- Pages:
- 174
- Dimensions:
- 21.6 x 14 x 1 centimeters (0.17
- Genre:
- Business, General, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Next CMO: A Guide to Operational Marketing Excellence by Peter Mahoney, Scott Todaro, and Dan Faulkner is a comprehensive guide for marketing leaders. Drawing on decades of experience in leading marketing teams at startups and multi-billion-dollar companies, the authors present a practical framework to help you balance visionary strategy with precise operational execution. This book provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs. By reading this guide, you'll gain actionable insights to help you establish goals aligned with your business objectives, craft campaigns that drive measurable impact, optimize your budget for efficiency and effectiveness, and demonstrate marketing's contribution to business growth.
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