Sassoon, Joseph
The Global Merchants: The Enterprise and Extravagance of the Sassoon Dynasty
- ISBN 13:
- 9780241388655
- author:
- Sassoon, Joseph
- format:
- Paperback
- publisher:
- Penguin Books Ltd
- language:
- English
- Publication Year:
- 2024
- Pages:
- 448
- Dimensions:
- 19.8 x 12.9 x 2.6 centimetres (0
- Genre:
- History, Asia, General,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Global Merchants: The Enterprise and Extravagance of the Sassoon Dynasty The story of the Sassoons, one of the nineteenth century's preeminent commercial families, is a fascinating tale of entrepreneurial success and cultural bridging. From humble beginnings as Jewish exiles in Ottoman Baghdad, the Sassoons forged a vast mercantile empire that spanned the globe, trading everything from silks and spices to opium and cotton. Through the lives of remarkable individuals, including Flora, the first woman to steer a major global business, and Victor, the tycoon who drew the stars of Hollywood's silent era to his skyscraper in Shanghai, this book brings to life a captivating world of politics, power, innovation, and intrigue. Spanning over 130 years, from the Opium Wars to the American Civil War, the establishment of the British Raj to India's independence, The Global Merchants offers a fresh perspective on the evolution of one of the defining forces of their age and the present: globalization.
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