Pariser, Eli
The Filter Bubble: What The Internet Is Hiding From You
- ISBN 13:
- 9780241954522
- author:
- Pariser, Eli
- format:
- Paperback
- publisher:
- Penguin
- language:
- English
- Publication Year:
- 2012
- Pages:
- 304
- Dimensions:
- 19.6 x 12.8 x 2.2 cm
- Genre:
- Business, Finance & Law, E-Commerce, Web Marketing,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Filter Bubble: What the Internet is Hiding from You by Eli Pariser. In December 2009, Google began customizing its search results for all users, marking a significant shift in how we experience the web. Today, online experiences are being tailored to individual preferences, with websites adapting to our interests and habits. This trend has profound implications for how we consume information, learn, and engage with democracy. As Eli Pariser reveals, the internet giants such as Google, Facebook, Apple, and Microsoft are racing to collect personal data about us, which they use to create a unique online universe - the filter bubble. This invisible barrier limits our exposure to diverse perspectives, leaving less room for unexpected encounters that spark creativity and innovation. The result is a personalized news feed that reinforces our existing views, rather than challenging them. By exploring this phenomenon through interviews with experts from both sides of the debate, Pariser sheds light on the impact of personalization on our online lives.
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