Taplin, Ian Malcolm

The Evolution of Luxury

(No reviews yet) Write a Review

ISBN 13:: 9780367351229
author:: Taplin, Ian Malcolm
format:: Paperback / softback
publisher:: Routledge
language:: English
Publication Year:: 2019
Pages:: 172
Dimensions:: 22.9 x 15.2 centimetres (0.34 kg
Genre:: Business, Management, General,
Condition:: New
Availability:: Item usually sent within 10 working days

£44.42

Current Stock: 1

Quantity:

Description

Description

The Evolution of Luxury by Ian M. Taplin explores how our understanding of luxury has evolved over time, influencing both suppliers and buyers of luxury products. In this analysis, Taplin examines the shift from viewing luxury as morally corrosive to its current acceptance as a virtuous pursuit. Historically, luxury was associated with inequality and was often criticized for perpetuating social ills. However, with the rise of capitalism, luxury became linked to individual success and initiative, leading to changes in how status markers are perceived and used. As demand for luxury goods increased, suppliers manipulated markets to create scarcity and enhance their reputation. Today, the global demand for luxury goods is driven by consumers seeking validation and affirmation of their status, while producers engineer scarcity to maintain their canonical status. This book provides a comprehensive analysis of the evolution of luxury in various sectors, including fashion, art, and wine.

View AllClose