Parnwell, Michael J. G.

Research Methods in Luxury Management (Mastering Luxury Management)

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ISBN 13:: 9781032281100
author:: Parnwell, Michael J. G.
format:: Paperback
publisher:: Taylor & Francis Ltd
language:: English
Publication Year:: 2023
Pages:: 214
Dimensions:: 24.6 x 17.4 centimetres (0.43 kg
Genre:: Business, Marketing, General,
Condition:: New
Availability:: Item usually sent within 10 working days

£47.16

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Description

Description

Research Methods in Luxury Management provides a comprehensive guide to conducting research within the luxury brand management context. By adopting a case-rich approach and drawing on original research, this textbook takes readers through the various stages of the research process from conception to completion and application. The book begins by summarizing past and present research in luxury management, before outlining fundamental principles of research and guiding readers through the intricacies of research design. It also explores data in luxury, research challenges facing practitioners, quantitative and qualitative research methods, analytical techniques, and presenting and applying research findings within the luxury environment. Real-world examples and case studies are used throughout to illustrate key concepts. This book is a valuable resource for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing, and luxury strategy, as well as for practitioners and problem-solvers within the luxury industry.

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