David L. Rogers

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)

(No reviews yet) Write a Review
ISBN 13:
9780231175449
author:
David L. Rogers
format:
HardBack
publisher:
Columbia University Press
language:
English
Publication Year:
2016
Pages:
304
Dimensions:
23.1 x 16 x 2.8 cm
Genre:
Business, Finance & Law, Management, Management Science, David L. Rogers,The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing),Columbia University Press,0231175442,Management & Business:
Condition:
New
Availability:
Item usually sent within 10 working days
£23.43

Description

Rethink your business for the digital age. Digital transformation is not just about updating your technology, but about upgrading your strategic thinking. This book, written by globally recognized digital expert David L. Rogers, shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook provides practical frameworks and nine step-by-step planning tools to help businesses at any stage transform to thrive in the digital age. Real-world case studies from Google, GE, Airbnb, and the New York Times illustrate every strategy in the playbook, making it an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

View AllClose

Related Products

Related Products