Allison, David
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
- ISBN 13:
- 9781544534626
- author:
- Allison, David
- format:
- Paperback
- publisher:
- Lioncrest Publishing
- language:
- English
- Publication Year:
- 2022
- Pages:
- 376
- Dimensions:
- 21.6 x 14 x 2.1 centimetres (0.4
- Genre:
- Business, Marketing, Multilevel,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison Demographic profiles have long been used to understand consumer behavior, but this approach has limitations. Research in behavioral science reveals that tracking past behavior and surface habits is no longer effective in predicting future actions. Instead, valuegraphics offer a more accurate way to understand what drives and unites people. By focusing on deep values rather than surface traits, marketers can uncover the motivations behind consumer behavior. This shift in approach has already been adopted by global brands, who have discovered that knowing what their target audience values is key to engaging them. The Death of Demographics provides a practical guide to finding valuegraphics and creating effective marketing strategies. In this book, you'll learn how to apply valuegraphic insights to improve your marketing effectiveness and become a values-driven organization.
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