Brown, Eliot
The Cult of We: WeWork and the Great Start-Up Delusion
- ISBN 13:
- 9780008389406
- author:
- Brown, Eliot
- format:
- Paperback / softback
- publisher:
- Mudlark
- language:
- English
- Pages:
- 320
- Dimensions:
- 19.8 x 12.9 x 2.9 centimetres (0
- Genre:
- Business, Entrepreneurship, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Cult of WeWork and the Great Start-Up Delusion by Eliot Brown and Maureen Farrell In the world of Silicon Valley, a charismatic entrepreneur rose to fame with a vision for a new generation of workspaces. Adam Neumann's WeWork became a symbol of innovation and limitless ambition, attracting billions of dollars in funding and transforming the way people worked. But behind the scenes, a different story unfolded - one of hubris, financial recklessness, and the collapse of a once-mighty company. As the story of WeWork's rise and fall is told by the journalists who first broke the story, it becomes clear that the company's success was fueled by a complex web of characters and financial systems that were blind to its risks. What drove the biggest names in banking and venture capital to invest in a company with such limited financial controls? And what does the future hold for Silicon Valley's most promising startups? This book offers a gripping and insightful look at the world of start-ups and the people who shape them.
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