McTigue, Kevin
The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
- ISBN 13:
- 9781098390457
- author:
- McTigue, Kevin
- format:
- Paperback
- publisher:
- Bookbaby
- language:
- English
- Publication Year:
- 2021
- Pages:
- 150
- Dimensions:
- 22.9 x 15.4 x 1 centimetres (0.4
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The Creative Brief Blueprint: A Practical Guide to Crafting Effective Advertising Strategy. In today's fast-paced marketing landscape, it's easy for advertising campaigns to fall flat. Despite advances in technology, many ads fail to achieve their desired results, wasting time and money for brands. The problem lies not with the tools themselves, but with the strategy behind them. As a result, brands are stuck in a cycle of ineffective communication, repeating the same mistakes over and over. This book offers a fresh approach to breaking this cycle. By merging decades of academic insights and practical experience, Kevin McTigue and Derek Rucker provide an actionable guide to crafting successful communications strategy. With the Creative Brief Blueprint, readers can learn how to steer their marketing communications towards meaningful results and success.
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