Cordell, Andrea
The Category Management Handbook
- ISBN 13:
- 9780815375517
- author:
- Cordell, Andrea
- format:
- Paperback
- publisher:
- Taylor & Francis Inc
- language:
- English
- Publication Year:
- 2018
- Pages:
- 210
- Dimensions:
- 23.39 x 15.6 x 1.14 centimetres
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Category Management Handbook provides a practical approach to improving commercial performance through data analysis and value-adding strategies. Since its introduction in the early 1990s, category management has been shown to be a successful tool for organisations looking to lift their commercial performance.
This step-by-step guide lifts the lid on category management, offering a 'do-it-yourself' approach that's easy to apply in everyday practice. With established tools and templates, practitioners can tackle complex execution and find long-term breakthrough strategies to drive improvement.
Perfect for procurement and supply chain managers looking to make significant improvements in their organisations, this handbook cuts through consultant-speak to provide a straightforward toolkit for practical application.
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