Carlsson, Magnus
Strategic Sourcing and Category Management: Lessons Learned at IKEA
- ISBN 13:
- 9780749486211
- author:
- Carlsson, Magnus
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2019
- Pages:
- 296
- Dimensions:
- 23.4 x 15.7 x 1.7 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Strategic Sourcing and Category Management Lessons Learned at IKEA by Magnus Carlsson provides insights into how companies like IKEA use category management to create advantages through direct and indirect sourcing. With 25 years of experience in developing and executing purchasing strategies, the author shares his expertise on topics such as profitable category management, team value creation, and approaches in different categories. This new edition includes additional themes with examples from companies like Maersk, Carlsberg, P&G, and Aldi, demonstrating the application of cost leadership beyond IKEA's home furnishings. The book also explores how teams create value by thinking differently and asking the right questions, offering a deeper understanding of category management. By examining case studies and lessons learned, Strategic Sourcing and Category Management offers practical guidance for professionals looking to improve their sourcing strategies and achieve success in category management.
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