Berger, Jonah
The Catalyst: How to Change Anyone's Mind
- ISBN 13:
- 9781982108601
- author:
- Berger, Jonah
- format:
- Hardback
- publisher:
- Simon & Schuster
- language:
- English
- Publication Year:
- 2020
- Pages:
- 288
- Dimensions:
- 21.3 x 14 x 2.3 centimetres (0.3
- Genre:
- Business, Management, Motivational,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Catalyst: How to Change Anyone's Mind by Jonah Berger
Change is hard. We often try to persuade and pressure others, but nothing seems to move them. What if there was a better way? Successful change agents know it's not about pushing harder or providing more information, but about being a catalyst.
This book reveals how catalysts identify the key barriers to change and how to mitigate them. You'll learn from real-world examples of how catalysts have changed minds in tough situations, such as hostage negotiations, marketing campaigns, organizational culture transformations, social movements, and substance abuse counseling. A powerful way of thinking and practical techniques are provided to lead to extraordinary results.
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